Lanolin is similar to substances found in humans skin it acts as an excellent emollient acting to soothe, moisturise and protect the skin whilst also functioning as an occlusive to help prevent moisture loss though the epidermis. It is high alpha hydroxy acids which are commonly touted as having anti-aging and wrinkle reducing properties. can also be used to treat chapped lips, diaper rash, dry skin, itchy skin, calluses, minor incisions and abrasions. Many varieties of shaving cream contain lanolin. As an ointment base, it is readily absorbed through skin. Can be used in lip balms, moisturisers, body butters, creams, lotions, soap and hair products.